Our Story
From $50 to a Luxury Extension Empire
Twelve years ago, our founder arrived in the United States from Brazil with $50 in her pocket and 13 years of experience behind the chair. She had no connections, no clients, and no experience with the sewing extension methods that were gaining popularity in the American market.
What she did have was an unwavering belief that extensions could be better — more comfortable, more concealed, more customized, and more profitable for the stylists who offered them. Over the next decade, she built Willa Concept salon to nearly $1 million in annual revenue, launched Alma Hair Extensions, and developed the Veiled Bead method that would become VBE.
She wears extensions herself and has for over five years. Every decision in the VBE method comes from understanding both sides of the chair — what the stylist needs to succeed and what the client needs to feel confident, comfortable, and beautiful.
Our Philosophy
Client-Centric, Not Method-Centric
We are not selling a generic install and generic hair. We are selling a refined extension experience where the attachment method, the foundation, the hair quality, the customization, and the client journey are designed to work together. The best artist understands structure, comfort, fit, and the client — not one who blindly repeats a branded formula.
What We Stand For
Our Pillars
The Ecosystem
Alma Hair Extensions
Alma is not just a hair brand — it is the product ecosystem that supports the VBE method. Every weft, every texture, and every density option is designed to work seamlessly with the Veiled Bead installation, delivering results that are fuller, more natural, and more luxurious than commodity alternatives.
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